Whether you are thinking of starting a business or already are a business owner, digital marketing is something that you cannot ignore in this era. Digital Marketing is becoming a necessity for business owners to now invest in and have some form of digital strategy.

While traditionalists and small business owners might seem reluctant to accept this idea but having no digital strategy in this digital age can prove to be risky.We at Devoir Technologies understand the nervousness that digital marketing comes along with and to make it easier for our readers, we are going to do a series on how investing in digital marketing can help boost your business. Over the next few weeks we are going to break it down to the very basics of digital marketing and how you can use it to power your business.

What is Digital Marketing?
Before we get into the details of how digital marketing works, it good to start with the very basics. Digital marketing simply put is any efforts that we engage in over the internet. Businesses usually employ a number of strategies to leverage, some of the most commonly used digital marketing tactics are website development, search engine optimisation aka SEO, social media, email marketing, content marketing to connect with existing and prospective clientele.
Why is Digital Marketing important?
Digital marketing has changed at a lightning speed, just in the past two years than it did over the last five decades. This really indicates the going digital is an absolute inevitable. Research have proven that just having better online content can increase the chances getting more traffic by 2000%. Google is responsible for 96% of all smartphone search traffic, and 94% of total organic traffic. Another astonishing number is the fact that close to 3.03 billion people are on some type of social media.Business owners must understand that Internet will continue to grow over the next few years and an average person spends more than an average of 6 hours a day on the internet and this is should be seen as a potential. What is great about the digital world is that you can reach precise audience which is the opposite of the traditional marketing media. This is because using traditional marketing tool is meant for mass audience, it cannot segment the audience as successfully as digital marketing can.Lastly once you understand that reach of the digital medium is unlimited, you too will see how relevant it is to the growth of businesses in the years to come. Digital medium’s reach is far and wide, now geographical distance has become irrelevant now.
How can you implement digital marketing to leverage your business?
We always tell our clients at Devoir Technologies that digital marketing can work for any business vertical regardless of what your product is.Depending on your line of business whether B2B or B2C we at DevoirTechnologies can create customised digital marketing strategy and can support your campaign through a range of free and paid medium.Here’s a quick rundown of some of the most common digital marketing tactics and the channels that we use for our clients.

  1. Website development
  2. Search Engine Optimization (SEO)
  3. Content Marketing
  4. Social Media Marketing – Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Google+
  5. Pay-Per-Click (PPC) – These include paid ads on Facebook, promoted tweets on Twitter, sponsored messages on LinkedIn.
  6. Affiliate Marketing
  7. Email Marketing

We’ll talk more about these specific digital strategies in our upcoming posts, going into greater details on how you can use digital marketing to promote your business and over the next few weeks discuss how implementing a strong digital marketing strategy can really boost your business.

In our next post we will talk about using how using a website and implementing search engine optimization drive traffic to your business in greater detail.

Statistical data source- https://www.omnicoreagency.com/digital-marketing-statistics-2018/