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This article will explain what social media marketing is, why it’s important, and how you can get started with it to acquire more leads from your social channels.
As of 2021,the number of people using social media is over 3.96 billion worldwide, up almost double from 2.07 billion in 2015. Average person has 8.6 billion accounts in 2020,up from 4.8 billion in 2014.
The social media growth rate since 2015 is an average of 12.5% year over year. However, growth is on the decline with 2019-2020 data revealing a 9.2% growth rate,acquisition via social media channels has caused quite an up roar,compelling modern business to make it an essential part of their marketing strategy.
Social media allows creating, sharing, and participating in social networks, it plays a major role in marketing,it helps to build brand visibility by using social media channels, as social media ranges worldwide.
Social media plays a crucial role in connecting with people,developing relationships with influencers and journalists covering the company’s sector, also plays a significant role in customer service. It is also a great way of digitally advertising your brand along with your products.
Social media is stronger as you get to reach a large number of people within seconds with small costs of advertisements. With a huge number of online users, there is no chance to miss out on any digital forums as compared with print or television media advertisement.
Every social media platform has their own algorithms, understanding them is the key. You need to be prompt with your audience, engage with them frequently.
Engagement plays a vital role whether it is via a social channel, your website or company blogs. Engagement means creating a real relationship with followers taking care of them, sharing what catches their attention & solves their doubts.
We at Devoir Technologies provide full-suite digital marketing, SEO, website design, PPC, social media, email marketing, instant chat services, analytics and tracking, video marketing, and branding. Whether you need a website designed or need to promote your app,websites or have SEO requirements (or all the above) we can seamlessly work together to help you achieve transformational growth. Contact for details.