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Are you struggling to keep up with fast-evolving consumer preferences? Regardless of your industry, having a strong brand image is the key success mantra to capture attention and stay ahead of competitors.The question arises How to create a rock-solid brand image for your business or personality? Do you have an effective brand foundation?
A Holistic Approach to Digital Marketing: Transform Your Brand Identity
In today’s cut-throat competitive environment, having a multi-faceted digital ecosystem that combines Social Media, Advertising and Public Relations is an effective way to create a powerful brand presence.
Today, the digital marketing industry is growing at a rapid pace, offering lucrative business opportunities across different industries. According to a recent survey, 72% of companies believe that the traditional marketing model is no longer satisfactory for exceptional performance. 42% of marketers already have a fully-integrated digital marketing strategy. By the end of 2018, 80% businesses will increase their online marketing budget. This clearly indicates how digital marketing is helping enterprises and personalities transform their brand identity into something more impactful and influential. With revolutionary growth in Internet usage globally, marketers are left with no option than to embrace the power of online marketing. It is a simple & cost-effective way to reach your target audience, improve brand presence and get better returns on investment.
Social Media Marketing-Switch from Anonymity to Identity!
Now that you know the secret to brand building, it is time to have a tailor-made marketing strategy that helps create a powerful image. One of the best ways to send out your marketing message to potential customers is the Social Media. It is a powerful & engaging tool to connect and interact with your audience. Businesses and entities across varied industries are using popular social media platforms like Facebook, Twitter, Instagram, etc. to shift from anonymity to a stronger brand identity.For instance, the film and entertainment industry is now spending millions of dollars in social media marketing, utilising its global reach and broad network base for pre-release advertising, quiz & contests, engaging audience during film making, etc. And the results are marvellous! Movies that had an all-round digital marketing strategy are a blockbuster, earning billions in the box office.So, what are you waiting for? To know how digital marketing can transform your business, consult our experts at Devoir Technologies.